Content Writing! The first word that comes to our mind while reading these two words is just writing to create content. But it is more than that. Your website is a virtual storefront for a business to showcase its product and services. However, a website which lacks direction, would fail to capture attention and generate favourable results. This is where Content writing plays a major role. Ask a content writer why he is important here. You will know why writers are called hidden weapons. Why not make a website without a single letter or word and see the reality yourself? I think i’ve said enough! Let’s get right into the details with Redflak!

What is Content Writing?

Do you know what is content writing? Let’s take an example: You own a big jewellery store in India. Now, you want to take your business presence online. 

This is where you need to build a stunning website. And you did it! But no engagement and zero leads! The reason is poor content writing. You need to be very specific with your website content. Whether it’s the description to showcase your jewelleries, the headings on homepage or blog posts, you need to be very specific and clear in your writing. 

Content writing is all about crafting an engaging conversation with your targeted users which eventually convinces your visitors to buy your products or services.

And the result is:

1. Loyal customer conversion
2. Lead generation
3. High Sales

Now, you will hire dedicated web developers, designers and content writing team of Redflak to ease the whole process. 

5 Tips for Engaging Content Writing on Your Business Website

Let’s go through this section to know about some really amazing tips on how to do engaging content writing for your business website:

1. Understand Your Targeted Audience

• How do you imagine your customers? Who are they actually? What do they need? Where do they reside? What interests them? Identify their pain points. You might want to tackle the vast audience. But you have to start with a specific audience first. Every brand started small. Be specific and prioritize your customers. Without visitors, you won’t be able to generate profits.
• Likewise, connect with your audience. Speak what they speak. So, communicate with them. Do not go for technical language which your customers won’t understand. Let them feel related to you. 
• Now, you need to conduct an extensive research on your audience. Start with social media trends and show what they like the most. As a result, all these analytics will help you learn deeply about your targeted users and their behaviours.

2. Set Your Content Goals

A Content with no goal lacks direction. So, what are you aiming for? Understand that you need to:

• Educate your own audience. It might seem boring to you but it will interest your audience. Become their teacher and teach them about the latest trends and technology related to your niche. This will help you become an industry expert to whom users can look up to.
• Now you should generate leads. How? Well, you can offer online resources which can be downloaded freely. In addition, you can put gated content to gather data about the users.
• Next, improve your brand awareness. So, add some personality to your business. Make it a brand. This is what Redflak actually does. 
• It’s time to drive sales like you want to drive your dream Ferrari. Add Call To Action and encourage your users to click that button to sell your products and services.
• Lastly, make a perfect alignment of your content goals with your entire marketing content strategy.

3 Make Your Content Scannable

• Do not go for long boring paragraphs. I repeat, Never! You need to Break up those long phrases. It’s time to add subheadings, bullet points and one liners. 
• Think from the user’s perspective. Would you like to read a long paragraph or a short and eye-catching heading first? And this is your answer. 
• And even if you go for a paragraph, make it concise. Likewise, only 3-4 phrases are enough to keep your readers engaged. Overloaded content is always boring. 
• Leave white space. Likewise, leave spaces and gaps. Do not just fit content in each gap. It has to be visually comfortable. Research on layouts. 

4 SEO is King! Optimize Everything!

• Do you know why SEO is always the king in this digital world? You need to show up in this digital crowd. And Search Engines won’t recognize your newly made website among the millions of your competitors. Then how to stand out? This is where you need SEO-optimized content. Research the trendy keywords and find those which are related to your niche.
• Now, integrate those keywords in the most natural way. Do not stuff them (This is what an A.I. generated content won’t be able to do). Now, use those keywords in headings, subheadings, body text, and Meta descriptions.
• Finally, put your focus on the user experience. Do not overuse those keywords. It will ruin the grammar and meaning of your content, leading to poor reading experience.

5 Analyze Your Content Writing

• After posting your web content, you need to keep a track of its performance. So, use website analytics tools. Here you will be able to observe the reach, engagement and conversions brought by your content.
• Learn from this data and determine which content is able to engage your audience the most. Now, you can focus on the best one. 
• After getting the core, you will be able to create more content based on the results. 
• In addition, your content should be updated and error-free.
• Lastly, go for accuracy and time of your language. Make it compelling and relatable.

By applying these 5 tips, your business website will witness a massive transformation in its performance. As we’ve mentioned earlier, content writing is a hidden weapon of any digital platform. So, let’s make it your superpower!

Also Read: HOW TO START AN ONLINЕ SЕLLING BUSINЕSS? | BEST WEB DEVELOPMENT SERVICES IN DELHI